New Campaigns – Dubai Development Investment Authority

The Dubai Development Investment Authority (DDIA) is unveiling an outdoor campaign through Taxi Media to underline the growth potential of businesses that set up in Dubai.

Dubai Development Investment Authority

The Dubai Development Investment Authority (DDIA) is unveiling an outdoor campaign through Taxi Media to underline the growth potential of businesses that set up in Dubai.

The organisation has booked ten cabs, through Posterscope, to launch a three-month campaign, which will feature grass on the roof of the vehicles as a metaphor for growth and will use the strapline “The grass is greener in Dubai”.

The cabs will follow selected routes in central London. This is the DDIA’s first taxi campaign, and follows an Adshel outdoor push, using contravision posters, designed to attract corporate and private investors to the United Arab Emirates.

Taxi Media managing director Greg Forster says: “This is an example of how creative you can be on taxis, and how key areas can be targeted by tailoring the routes taken by drivers.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here