Dubai Development Investment Authority
The Dubai Development Investment Authority (DDIA) is unveiling an outdoor campaign through Taxi Media to underline the growth potential of businesses that set up in Dubai.
The organisation has booked ten cabs, through Posterscope, to launch a three-month campaign, which will feature grass on the roof of the vehicles as a metaphor for growth and will use the strapline “The grass is greener in Dubai”.
The cabs will follow selected routes in central London. This is the DDIA’s first taxi campaign, and follows an Adshel outdoor push, using contravision posters, designed to attract corporate and private investors to the United Arab Emirates.
Taxi Media managing director Greg Forster says: “This is an example of how creative you can be on taxis, and how key areas can be targeted by tailoring the routes taken by drivers.”