New Campaigns: Southern

Train company Southern will make its television debut this week, a year after the operator changed its name from South Central and invested £1bn in the operation.

Train company Southern will make its television debut this week, a year after the operator changed its name from South Central and invested &£1bn in the operation. The campaign has been created by Brandpool.

The ad, to be shown on the Carlton and Meridian TV networks, will be supported with radio spots on local stations in the south of England. Southern runs services in Surrey, Sussex, Kent and Hampshire, including the London to Brighton and Gatwick routes.

The TV ad tells the story of a disaffected motorist’s return to train travel and features Gladys Knight’s song Midnight Train to Georgia.

Media planning and buying for the campaign is through MJ Media.

The operator is owned by Govia, the rail division of Go-Ahead Group, and carries 120,000 passengers every day.

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