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Digital immigrants embrace Net gains

Marketing Week

What is the connection between the Berliner relaunch of The Guardian, wilting advertising revenue at the Daily Mail and Mail on Sunday and Rupert Murdoch convening a summit of his principal henchmen near his ranch in California? The answer is, in large measure, the internet. Associated’s problems were mainly in the area of display advertising. […]

Ford to sell Hertz

Marketing Week

Ford has agreed to sell its car rental subsidiary Hertz to a private equity consortium in a deal worth $15bn (&£8.2bn). Clayton Dubilier & Rice, Carlyle Group and Merrill Lynch’s private equity unit will pay $5.6bn (&£3.1bn) for Hertz and take on about $9.4bn (&£5.1bn) of debt.