Ware Anthony Rust wins Konica Minolta brief
Ware Anthony Rust has been appointed by Konica Minolta Business Solutions to develop a &£1m direct-response campaign for its range of Bizhub multi-functional products.
Ware Anthony Rust has been appointed by Konica Minolta Business Solutions to develop a &£1m direct-response campaign for its range of Bizhub multi-functional products.
What is the connection between the Berliner relaunch of The Guardian, wilting advertising revenue at the Daily Mail and Mail on Sunday and Rupert Murdoch convening a summit of his principal henchmen near his ranch in California? The answer is, in large measure, the internet. Associated’s problems were mainly in the area of display advertising. […]
Hutchison Whampoa has appointed five banks to run the £1bn flotation of its mobile operation 3 in Italy.
Ford has agreed to sell its car rental subsidiary Hertz to a private equity consortium in a deal worth $15bn (&£8.2bn). Clayton Dubilier & Rice, Carlyle Group and Merrill Lynch’s private equity unit will pay $5.6bn (&£3.1bn) for Hertz and take on about $9.4bn (&£5.1bn) of debt.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.