Ware Anthony Rust wins Konica Minolta brief
Ware Anthony Rust has been appointed by Konica Minolta Business Solutions to develop a &£1m direct-response campaign for its range of Bizhub multi-functional products.
Ware Anthony Rust has been appointed by Konica Minolta Business Solutions to develop a &£1m direct-response campaign for its range of Bizhub multi-functional products.
What is the connection between the Berliner relaunch of The Guardian, wilting advertising revenue at the Daily Mail and Mail on Sunday and Rupert Murdoch convening a summit of his principal henchmen near his ranch in California? The answer is, in large measure, the internet. Associated’s problems were mainly in the area of display advertising. […]
Hutchison Whampoa has appointed five banks to run the £1bn flotation of its mobile operation 3 in Italy.
Ford has agreed to sell its car rental subsidiary Hertz to a private equity consortium in a deal worth $15bn (&£8.2bn). Clayton Dubilier & Rice, Carlyle Group and Merrill Lynch’s private equity unit will pay $5.6bn (&£3.1bn) for Hertz and take on about $9.4bn (&£5.1bn) of debt.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.