AMV.BBDO unleashes Sainsbury’s “Try Something New Today” push

Abbott Mead Vickers. BBDO has devised a television campaign for Sainsbury’s, backing the retailer’s ‘Try Something New Today’ strategy. The initiative includes five executions fronted by chef Jamie Oliver. The ads are part of chief executive Justin King’s Making Sainsbury’s Great Again plan to increase sales by &£2.5bn by March.

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