BBC investigates product endorsement claims
The BBC has launched an investigation into claims that companies have paid to have their products featured on BBC programmes.
The BBC has launched an investigation into claims that companies have paid to have their products featured on BBC programmes.
Tourism Ireland has awarded a three-year E2.6m (£1.75m) Web development contract to a team comprising technology company LB Icon and its sister company, full-service digital agency Wheel.
Vodafone has been rebuked by the Advertising Standards Authority (ASA) for its ‘best in Britain bar none’ posters. The ASA says the campaign was misleading. The mobile phone company has also unveiled 15 new 3G handsets in an attempt to boost sluggish sales in the run-up to Christmas.
When does a revolution stop being a revolution and just become a way of life? The Diary reckons it’s when the revolution means you can feed your pets while you’re on holiday. PetPod pet feeders are surely a sign that the digital revolution has been won. Not only can commuters listen to a selection of […]
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.