Billington Cartmell boss raises the bar for sports

The Diary isn’t easily impressed. Once you’ve read one press release telling you how a water filter can save your business millions of pounds, you’ve read them all.

So when a printed statement arrived telling about Billington Cartmell’s new business director Vanessa Hogg representing Great Britain in the triathlon at the ITU World Age Group Championships in October, the Diary was underwhelmed.

The fact that the triathlon involved a 1,500m open-water swim, a 40km bicycle race and a 10km run left the Diary cold. As did the revelation that Vanessa trains for at least two hours a day, six days a week. But on reading that Vanessa has given up alcohol in preparation for the event, the Diary’s admiration knew no bounds.

That means that Vanessa, as a new business director, has resisted the temptation of all that complimentary booze at business shindigs, just so she can do a bit of sport. Hasn’t she seen the pictures of Freddie Flintoff celebrating England’s Ashes win? Everyone knows that champagne helps sports people reach their physical peak.

Such abstinence deserves respect, and Vanessa is still looking for a sponsor to enable her to compete in the World Championships in Honolulu, should any potential benefactor be reading. At least you know she won’t blow it all on booze.

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