Billington Cartmell boss raises the bar for sports

The Diary isn’t easily impressed. Once you’ve read one press release telling you how a water filter can save your business millions of pounds, you’ve read them all.

So when a printed statement arrived telling about Billington Cartmell’s new business director Vanessa Hogg representing Great Britain in the triathlon at the ITU World Age Group Championships in October, the Diary was underwhelmed.

The fact that the triathlon involved a 1,500m open-water swim, a 40km bicycle race and a 10km run left the Diary cold. As did the revelation that Vanessa trains for at least two hours a day, six days a week. But on reading that Vanessa has given up alcohol in preparation for the event, the Diary’s admiration knew no bounds.

That means that Vanessa, as a new business director, has resisted the temptation of all that complimentary booze at business shindigs, just so she can do a bit of sport. Hasn’t she seen the pictures of Freddie Flintoff celebrating England’s Ashes win? Everyone knows that champagne helps sports people reach their physical peak.

Such abstinence deserves respect, and Vanessa is still looking for a sponsor to enable her to compete in the World Championships in Honolulu, should any potential benefactor be reading. At least you know she won’t blow it all on booze.

Recommended

Viral marketing wish for ASA safeguards

Marketing Week

Martin Croft’s news piece on the Committee of Advertising Practice’s (CAP) censure of Vivendi Universal Games’ latest viral campaign (MW August 18) was significant because the Advertising Standards Authority (ASA) has steered clear of viral advertising. CAP meets at the end of September to discuss the vexed issue of viral marketing and it is important […]

Zurich names UK marketing director

Marketing Week

Zurich, the financial services company, has appointed Mark Searles to the new role of UK marketing director. He joins from Lloyds TSB where he was director of Create card services, which had responsibility for the Goldfish card.

We don’t talk anymore

Marketing Week

I thought my luck was in when I rang my home insurance provider the other morning, and found myself listening to a live human voice after the fourth ring.