Broadband take-up in UK doubles

Broadband take-up in the UK has doubled in 12 months, from 4.2 million households in 2004 to more than 8 million homes today, according to the latest research. Another 1.3 million homes are likely to sign up for broadband within the next six to 12 months.

Continental Research’s latest internet survey found that the rise of broadband has significantly increased the amount people are spending online/ while the UK’s 17 million adult internet users spent an average of &£490 each online in the past 12 months, broadband users spent &£620.

Colin Shaddick, a director of Continental Research, says that online advertising seems much more effective at getting people to buy online than other forms of marketing. The research found that internet ads, e-mail marketing and search marketing combined generated 50 per cent more sales than advertising a website on television.

One in four consumers – 24 per cent – visited a site and made a purchase as a result of seeing ads online, in e-mails or search engine results. Only 16 per cent bought online because of TV advertising, ten per cent due to word of mouth and eight per cent due to press ads.

The research found that internet users welcome the changes to online advertising. Nearly three quarters said the quality and look of online ads is better, while 70 per cent agreed that online ads that use video are “more noticeable” and 59 per cent said that they will click on an ad that interests them.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here