CMW Interactive, the digital arm of Clark McKay & Walpole, has won a brief to expand Transport for London’s online Journey Planner to include private road users.
CMW Interactive, the digital arm of Clark McKay & Walpole, has won a brief to expand Transport for London’s online Journey Planner to include private road users. A facility for freight and coach routes is due for March 2006.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.