COI Communications has asked its new roster of creative agencies to showcase their services and talents by literally setting up a stall at Borough Market. The event is understood to be taking place over the next two months.
It is thought that the organisation has asked all its 27 roster agencies to “set out their stall” so that members of the various government departments that advertise through the COI can see what services and skills the agencies offer.
It will aim to offer the government departments the chance to talk to agencies directly and will give people on both sides the opportunity to meet in informal surroundings.
The showcase comes just weeks after the COI revealed its new roster, following a six-month statutory review of its &£157.6m business. The review, which was overseen by COI chief executive Alan Bishop, led to the addition of five agencies to the roster/ Bartle Bogle Hegarty, Clemmow Hornby Inge, Farm, Vallance Carruthers Coleman Priest and Wieden & Kennedy. It also saw the addition of regional agencies Cravens, Different and Golley Slater.
The COI retained 16 agencies, including Abbott Mead Vickers.BBDO, DDB London and Leo Burnett.