Gala Bingo to offer first 1m prize-draw

Gala Bingo is launching a 5m advertising campaign to support its new Millionaire promotion. The UK’s leading bingo operator will become the first company to offer an individual prize of 1m at a bingo club from this weekend.

The prize will be available to all members of Gala’s 166 bingo clubs over the age of 18. From Saturday until October 15, Gala Millionaire vouchers will be given to members at every bingo session they attend. One winner will then be selected from each club and the names will go forward to the 1m prize draw on the same evening.

The campaign, created by Vallance Carruthers Coleman Priest (VCCP), breaks on Saturday. It comprises five ads using the strapline “Where More People Who Win Go”. The ads also feature a new character called Bing, a flamboyant bingo caller played by Canadian comic Tony Law.

VCCP was appointed to handle Gala’s 10m advertising account earlier this year (MW July 7) following a pitch against Frame Cunningham. The review, which was overseen by marketing director Kate Howe, did not affect Gala’s media agency MediaVest Manchester.

Parent Gala Group is understood to be hoping to float early next year with a valuation of about 2bn.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here