GCap Media chief executive steps down
GCap Media chief executive David Mansfield is to step down after less than five months in the position. Executive chairman Ralph Bernard will take over the role.
GCap Media chief executive David Mansfield is to step down after less than five months in the position. Executive chairman Ralph Bernard will take over the role.
The National Lottery Commission (NLC), the body that oversees the UK’s National Lottery, is advertising for help in assessing the marketing plans of the various groups bidding for the next National Lottery licence. NLC programme director Colin Perry – the man in charge of the bidding for licences – says the commission wants “people who […]
Team Saatchi has created a campaign for Sport England to encourage people to do more physical activity ahead of the London Olympics in 2012.
BMW has awarded PHD its £25m strategic planning account, and Vizeum has retained the marque’s media buying business following a three-month review.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.