ISBA fears EU changes to TV rules will stifle the Net

The Incorporated Society of British Advertisers (ISBA) has warned that proposed changes to European television regulation, being discussed this week in Liverpool, could stifle internet content.

ISBA director of public affairs Ian Twinn warns that updates to the EU’s TV Without Frontiers directive must not put European media outlets at a disadvantage, for example by applying stringent internet rules that would allow citizens access to non-EU outlets alone.

The directive is being reviewed to take into account new developments such as video-on-demand, broadcasting via broadband and telephone and podcasting.

The ISBA’s revived call for the EU not to over-regulate to the disadvantage of European media sources comes as the Secretary of State for Culture, Media and Sport Tessa Jowell this week opened the three-day Audio-Visual Conference between Culture and Commerce in Liverpool.

Jowell warned of the urgent need to update the directive, which dates from 1989, although it was updated in 1997. She said that, with more channels, service and choice than before, “there has never been a more complex set of issues facing broadcasting and telecoms regulators in the EU”.

She added that proposals must maintain the importance of public service broadcasting, ensure viewers’ access to entertainment and sport, and encourage competition across Europe. Jowell also underlined on the need for public service and commercial broadcasters to “flourish together” under any new set of rules.

In July the European Commission produced a set of six papers, which suggested replacing Television Without Frontiers with an Audi-Visual Content Services Directive to take into account the rapid rise of content uptake through new media, such as broadband internet and mobile phones.

Discussions with 400 industry professionals and politicians are taking place at the conference. Other speakers include BBC director- general Mark Thompson and BSkyB chief executive James Murdoch.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here