Media Planning Group wins Dot Mobile buying account
Media Planning Group has been awarded the planning and buying account for Dot Mobile, the low-cost mobile phone company launched exclusively for students (MW last week).
Media Planning Group has been awarded the planning and buying account for Dot Mobile, the low-cost mobile phone company launched exclusively for students (MW last week).
In the past year or so there has been plenty of hoo-ha about marketers pushing unsuitable products to children, so the Diary was gratified to see that some noble souls are doing the exact opposite – taking suitable products away from children. It seems an unnamed beach bully from agency Isobel, obviously steeped in advertising […]
The apparent health of the TV market hides some ugly deals, which can work against the interests of advertisers. At least the contract rights renewal remedy offers some protection, says Phil Georgiadis I wondered how long it would take ITV chief executive Charles Allen to start lobbying actively for the withdrawal of the contract rights […]
OMD has retained the £68m Peugeot Citroën PSA media planning and buying business for the UK after a pitch against Media Planning Group and WPP’s Group M.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.