National Lottery regulator seeks ‘advice’ on bids

By

The National Lottery Commission (NLC), the body that oversees the UK’s National Lottery, is advertising for help in assessing the marketing plans of the various groups bidding for the next National Lottery licence.

NLC programme director Colin Perry – the man in charge of the bidding for licences – says the commission wants “people who can help us assess what other people are proposing to do to market the lottery. We are not looking for someone to advise us on marketing the lottery.”

Camelot’s licence expires on February 1, 2009. The NLC expects to invite bids in the first half of 2006.

The NLC says it needs marketing advice at three stages of the bid process. Firstly, while it is preparing the relevant sections of the invitation to apply for the licence; secondly, to advise it on the marketing plans contained in the different bids; and thirdly to address issues which arise throughout the process. An invitation to tender for the marketing advice contract has now appeared in the Official Journal of the European Community.

Recommended

Gala Bingo to offer first 1m prize-draw

Marketing Week

Gala Bingo is launching a 5m advertising campaign to support its new Millionaire promotion. The UK’s leading bingo operator will become the first company to offer an individual prize of 1m at a bingo club from this weekend. The prize will be available to all members of Gala’s 166 bingo clubs over the age of […]

Should Benetton water down its advertising impact?

Marketing Week

Shock tactics may be a thing of the past for fashion brand Benetton, which appears to be putting its politically and culturally controversial ads back into storage. After almost two decades of using shocking executions, the family-owned Italian clothes retailer is thought to be on the verge of appointing its first advertising agency. Chairman Luciano […]

P&O aims for a swell of holidaymakers

Marketing Week

The decks of cruise ships may no longer be dominated by retired people relaxing in the sun, spending their hard-earned savings on the holiday of a lifetime, for P&O Cruises is unveiling a new marketing strategy that will attempt to lure younger holidaymakers aboard its ships. For industry observers, the shift to targeting a wider […]

Latest from Marketing Week