The National Lottery Commission (NLC), the body that oversees the UK’s National Lottery, is advertising for help in assessing the marketing plans of the various groups bidding for the next National Lottery licence.
NLC programme director Colin Perry – the man in charge of the bidding for licences – says the commission wants “people who can help us assess what other people are proposing to do to market the lottery. We are not looking for someone to advise us on marketing the lottery.”
Camelot’s licence expires on February 1, 2009. The NLC expects to invite bids in the first half of 2006.
The NLC says it needs marketing advice at three stages of the bid process. Firstly, while it is preparing the relevant sections of the invitation to apply for the licence; secondly, to advise it on the marketing plans contained in the different bids; and thirdly to address issues which arise throughout the process. An invitation to tender for the marketing advice contract has now appeared in the Official Journal of the European Community.