New Campaigns – ASA

The Advertising Standards Authority (ASA) is launching its first television and radio advertising, reflecting its new responsibility for regulating broadcast advertising content.

The campaign, which also includes press and outdoor ads, has been deliberately designed to be “bad” to highlight the regulator’s strength in keeping advertising standards high in the UK by forcing the withdrawal of misleading and offensive ads.

The “rubbish” ads were created by Columns Design.

The campaign will initially appear in space donated by the industry across press and outdoor media. The TV commercial features an actor on a low-budget set, unrealistically driving a sports car in front of a clearly fake backdrop. He explains that while the ad might be poor-quality, it doesn’t break any of the advertising codes. This theme is picked up in the print advertisements.

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