Pfizer hands Stronghold ad campaign to DLKW

Pharmaceutical giant Pfizer has appointed Delaney Lund Knox Warren & Partners (DLKW) to handle a campaign for its Stronghold brand.

Pharmaceutical giant Pfizer has appointed Delaney Lund Knox Warren & Partners (DLKW) to handle a campaign for its Stronghold brand.

The agency has created a television ad for the flea and roundworm treatment, which is due to air later this month. The ad deals with the minor frustrations that pets create in people’s lives.

A spokeswoman says: “The campaign focuses on those tricky situations when we wish that our cats and dogs would be a little easier to look after – if only they would wipe their feet, take a shower or take themselves to the toilet.

“It aims to show that when it comes to treating pets for fleas and roundworm, Stronghold can make life very simple.”

The decision to hand DLKW the brief will not affect the agencies on Pfizer’s roster, which includes JWT (for Benylin and Calpol) and Abbott Mead Vickers.BBDO (for Nicorette and Regaine). DLKW has been awarded the Stronghold brief on a project basis and the agency has not been added to the roster.

Pfizer owns brands ranging from Listerine mouthwash to Regaine hair-loss treatment, but is probably best known for Viagra – the treatment for erectile dysfunction it launched in 1997.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here