Team Saatchi creates Sport England drive
Team Saatchi has created a campaign for Sport England to encourage people to do more physical activity ahead of the London Olympics in 2012.
Team Saatchi has created a campaign for Sport England to encourage people to do more physical activity ahead of the London Olympics in 2012.
The Advertising Standards Authority (ASA) has decided not to uphold a complaint filed by the Food Commission against a Cereal Partners UK print campaign for Nestlé Cheerios. The Food Commission objected to the ad with the strapline “Good eating habits are easy to pick up”, on the grounds that the ad implies the cereal is […]
Tourism Ireland has awarded a three-year E2.6m (£1.75m) Web development contract to a team comprising technology company LB Icon and its sister company, full-service digital agency Wheel.
Reality television star Tim Campbell has launched a new health and beauty range in his role as project director at Amstrad. Campbell emerged victorious on hit BBC2 show The Apprentice, which pitted contestants against each other to win a job at Sir Alan Sugar’s company. He has been working at Amstrad for a year and […]
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.