Team Saatchi creates Sport England drive
Team Saatchi has created a campaign for Sport England to encourage people to do more physical activity ahead of the London Olympics in 2012.
Team Saatchi has created a campaign for Sport England to encourage people to do more physical activity ahead of the London Olympics in 2012.
The Advertising Standards Authority (ASA) has decided not to uphold a complaint filed by the Food Commission against a Cereal Partners UK print campaign for Nestlé Cheerios. The Food Commission objected to the ad with the strapline “Good eating habits are easy to pick up”, on the grounds that the ad implies the cereal is […]
Tourism Ireland has awarded a three-year E2.6m (£1.75m) Web development contract to a team comprising technology company LB Icon and its sister company, full-service digital agency Wheel.
Reality television star Tim Campbell has launched a new health and beauty range in his role as project director at Amstrad. Campbell emerged victorious on hit BBC2 show The Apprentice, which pitted contestants against each other to win a job at Sir Alan Sugar’s company. He has been working at Amstrad for a year and […]
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.