The Diary knows…

The Diary knows that certain marketers like to get high to help deal with the stresses of work, but some have to go too far. The hardy soul pictured (right) is an employee of data management services company Acxiom, many of whom abseiled down Guy’s hospital, which just happens to be the tallest hospital building in Europe, to raise money for the Evelina Children’s Hospital Appeal. The stunt was part of the Acxiom Challenge, which raises funds for a local charity chosen by individual offices. The less foolhardy Acxiom staff opted to raise money by taking on gardening and cleaning duties at local hospices or selling home-baked cakes, raising thousands of pounds in the process – and leaving the Diary wondering why anyone would choose abseiling over baking a few fruit cakes.

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