USwitch.com predicts British Gas customers to swith supplier

USwitch.com, an independent energy price comparison service, says almost 3 million British Gas customers plan to switch to a cheaper supplier following the company’s fourth price hike in three years. A further 2 million have pledged to switch if another price rise is announced.

Recommended

Bentley appoints Volkswagen man as global marketer

Marketing Week

Bentley Motors has appointed the head of Volkswagen’s North American operations, Len Hunt, as global sales and marketing director. Hunt will join the company on November 1, and will report to chairman and chief executive Dr Franz-Josef Paefgen. He replaces Adrian Hallmark, who goes in the other direction to head Volkswagen in North America. Bentley […]

Gala Bingo to offer first 1m prize-draw

Marketing Week

Gala Bingo is launching a 5m advertising campaign to support its new Millionaire promotion. The UK’s leading bingo operator will become the first company to offer an individual prize of 1m at a bingo club from this weekend. The prize will be available to all members of Gala’s 166 bingo clubs over the age of […]

P&O aims for a swell of holidaymakers

Marketing Week

The decks of cruise ships may no longer be dominated by retired people relaxing in the sun, spending their hard-earned savings on the holiday of a lifetime, for P&O Cruises is unveiling a new marketing strategy that will attempt to lure younger holidaymakers aboard its ships. For industry observers, the shift to targeting a wider […]