We’ve cottoned on to your tactics, Isobel, so throw in the towel

In the past year or so there has been plenty of hoo-ha about marketers pushing unsuitable products to children, so the Diary was gratified to see that some noble souls are doing the exact opposite – taking suitable products away from children.

It seems an unnamed beach bully from agency Isobel, obviously steeped in advertising history, has been re-enacting classic Charles Atlas marketing tactics – except, unable to find a seven-stone weakling to kick sand at, he picked on a seven-year-old girl.

On holiday in the West Country, our evil-eyed hero spotted a small child, sitting on his corporate beach-towel. Unable to countenance such juvenile thievery, he sprang into action, berating the urchin and taking back the towel.

Having foiled the child’s artful dodge, he scuttled back to his hotel room to examine his prized freebie for damage. On throwing open the door, he was confronted with… his Isobel towel. Oops.

Readers will be relieved to know that our shame-faced protagonist did return the towel to the girl, who is now believed to be awaiting delivery of a mail-order body-building kit.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here