Aquados launches in travel-size pack

Aquados, the detergent manufacturer, is to target holidaymakers with specially designed travel-size packs of washing powder.

As part of a sampling drive planned for this autumn, the Glasgow company has produced miniature cartons of its powder-in-a-bag product, to be handed out at selected airports.

The packs contain two 50g sachets of detergent in soluble plastic capsules. They provide enough for two washes and will be available in both biological and non-biological formulations.

An Aquados spokesman says the move follows the development of other travel-size products, such as shampoo, and is aimed at the growing number of holidaymakers using self-catering apartments.

He says/ “When people go on holiday they go out and buy the smallest box of powder they can find but still end of up leaving most of it behind. Travel-size versions of other products have proved very successful, so this a logical next step.”

The travel-size packs will also go on sale in Savers stores, supported by in-store promotion and point-of-purchase displays. If the idea takes off, Aquados plans to approach larger retailers and vending-machine providers.

Launched by industrial process engineer Gerry Hinton in 2001, Aquados was the first company to develop a powder-in-a-bag product. The capsules are placed directly into the washing machine and dissolve on contact with water.

The product, which was developed by Hinton, is now sold by Tesco, Morrisons, Somerfield and Asda and the company has moved production to a 10,000 sqm facility in Leeds.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here