Bolloré increases stake in Aegis
Havas chairman Vincent Bolloré has increased his stake in Aegis to just over eight per cent, fuelling speculation he may make a formal bid for control of the media group. Publicis is also in talks with Aegis.
Havas chairman Vincent Bolloré has increased his stake in Aegis to just over eight per cent, fuelling speculation he may make a formal bid for control of the media group. Publicis is also in talks with Aegis.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.