Boosey & Hawkes, the classical music publisher, has launched Boosey & Hawkes Music Consultancy.
Boosey & Hawkes, the classical music publisher, has launched Boosey & Hawkes Music Consultancy. The music sourcing and management service will allow marketers and ad agencies to commission composers such as Michael Nyman to produce new work and remix or sample famous classical recordings.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here