Brand Extension: Waitrose Food Illustrated

John Brown Citrus Publishing is extending the Waitrose Food Illustrated magazine to the cookery book sector, with the launch of Waitrose Food For All Seasons cookbook.

The launch will be in collaboration with book publisher Dorling Kindersley. Priced at 14.99, it will be available from the end of September. Waitrose is also launching miniature versions of the new magazine, which will be circulated as a special supplement with the Observer at the end of October. The 32-page A5-size magazine will be available in London and the South-east.

Waitrose Food Illustrated magazine was launched in May 1999. It is sold on newsstands but is given free to Waitrose loyalty card customers. According to the latest Audit Bureau of Circulations figures, the title has a circulation of 299,474 – an increase of 14.6 per cent year on year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here