Camelot is already off to a good 2012 start

Readers with long memories might recall that last month Marketing Week reported that the Go For Gold scratchcard, the first to be launched to raise funds for the London 2012 Olympics had got off to a “slow start”.

In fact Camelot has now revealed that Go For Gold is the fastest-selling new &£1 scratchcard to be launched since November 2002. Go For Gold achieved sales of over &£1m a week, with over &£2m already raised towards the London 2012 Games.

I’m sure all your readers will be delighted to learn that fundraising for the Olympics has got off the starting blocks so strongly.

Phil Smith

Commercial and operations director

Camelot Group

Watford

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here