Readers with long memories might recall that last month Marketing Week reported that the Go For Gold scratchcard, the first to be launched to raise funds for the London 2012 Olympics had got off to a “slow start”.
In fact Camelot has now revealed that Go For Gold is the fastest-selling new &£1 scratchcard to be launched since November 2002. Go For Gold achieved sales of over &£1m a week, with over &£2m already raised towards the London 2012 Games.
I’m sure all your readers will be delighted to learn that fundraising for the Olympics has got off the starting blocks so strongly.
Commercial and operations director