Center Parcs hands Web account to Global Beach

Center Parcs UK has appointed Global Beach to redesign its website and work with it to formulate a new online strategy. Global Beach won the business after a three-stage pitch against five other agencies, overseen by The Haystack Group.

Center Parcs UK sales and marketing directorColin Whaley says Global Beach will work with the company’s advertising agency McCann Erickson and search marketing agency Guava. Whaley says: “Global Beach will lead our online and digital strategy. It’s vital to us that we deliver what our customers need, however they interact with us.”

According to Whaley, Center Parcs wants a website that creates an online experience to excite people about its holiday villages, make it easier for them to access information and provide holiday planning tools and booking facilities. The company has been trying to make more use of online as a communications and sales medium since early this year.

Center Parcs operates four holiday villages, mainly targeting families with children. A fifth village is planned for next year.

Global Beach is a specialist in online acquisition and loyalty based in London and Irvine, California. Clients include Ford, Jaguar, Aston Martin, Pearson Group and Prudential.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here