Center Parcs UK has appointed Global Beach to redesign its website and work with it to formulate a new online strategy. Global Beach won the business after a three-stage pitch against five other agencies, overseen by The Haystack Group.
Center Parcs UK sales and marketing directorColin Whaley says Global Beach will work with the company’s advertising agency McCann Erickson and search marketing agency Guava. Whaley says: “Global Beach will lead our online and digital strategy. It’s vital to us that we deliver what our customers need, however they interact with us.”
According to Whaley, Center Parcs wants a website that creates an online experience to excite people about its holiday villages, make it easier for them to access information and provide holiday planning tools and booking facilities. The company has been trying to make more use of online as a communications and sales medium since early this year.
Center Parcs operates four holiday villages, mainly targeting families with children. A fifth village is planned for next year.
Global Beach is a specialist in online acquisition and loyalty based in London and Irvine, California. Clients include Ford, Jaguar, Aston Martin, Pearson Group and Prudential.