Chupa Chups chief takes Masterfoods job

Masterfoods has appointed Chupa Chups global chief executive and general manager Juan José Perez de Cuesta as European president for snackfood. He will take over the role early next year.

It is understood that Perez de Cuesta will take over from Fiona Dawson, who has returned to the UK to become managing director of Masterfoods’ UK snack business. It is thought that he will have a wider role than Dawson, who was vice-president of European marketing for snackfood. He will report to Pierre Laubies, president of Masterfoods for western Europe.

It is not know how long Perez de Cuesta was at Chupa Chups. The lollipop company has handed Georgio Maritan the general manager role. It is thought to be an internal promotion.

Masterfoods is undergoing a major restructure, which is expected to lead to a number of redundancies across its marketing teams (MW March 17). The appointment of Perez de Cuesta is being seen as a signal that Masterfoods intends to continue to organise its marketing around categories rather than regions.

The company is expected to make redundancies over the coming months but is in consultation with staff across a number of departments. The restructure will affect staff in the UK, Germany and France and will see 700 jobs cut.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here