Eurostar appoints Vizeum to £4m European business

Train operator Eurostar has appointed Vizeum to handle its £4.4m pan-European media planning and buying business.

Train operator Eurostar has appointed Vizeum to handle its &£4.4m pan-European media planning and buying business.

The agency beat off competition from Mediaedge:CIA and the incumbent, Manning Gottlieb OMD, among others to land the three-year account, which is expected to double in size after 2007.

The pitch was handled by the consultancy Billetts and overseen by Eurostar head of brand, product and UK marketing Greg Nugent.

Vizeum will take over the contract fully on January 1 next year, but will begin working on detailed media planning before that.

The agency will work with Eurostar’s creative account holders, TBWA, on campaigns based around the service’s move to St Pancras station in 2007.

The switch from Waterloo will cut journey times to Paris to two-and-a-quarter hours and to under two hours to Brussels.

Eurostar launched its first television ads for three years earlier this month. The campaign contrasts the Eurostar service with that offered by airlines.

In May it unveiled a new strapline: “You carry your journey with you⦠so make it Eurostar”, and a slightly altered logo.

The company has revealed that it is set to double its ad spend once the move to St Pancras has been completed (MW May 26).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here