Government to relax ambush marketing legislation for Olympics

The Government has hinted that it will relax legislation designed to prevent ambush marketing during the 2012 Olympic Games in London, following pressure from the advertising industry. The Institute of Practitioners in Advertising claims the law will still be too restrictive.

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Unilever homecare chief handed key food position

Marketing Week

Unilever UK chief marketer for home and personal care Helena Ganczakowski has moved to a European role in Unilever’s foods division. The home and personal care (HPC) director of marketing has been handed the role of vice-president of brand development for vitality platforms. The position, which is based in Unilever Foods UK’s office in West […]