Inmarsat signs up for live video stream of boat race

Inmarsat, the global mobile satellite communications giant, is to provide live streaming video images from the seven yachts competing in the Volvo Ocean Race, the round-the-world race that is due to start from Valencia, Spain, in November.

Inmarsat and the race’s organisers say that the live footage should provide sponsors with a massive boost in exposure. Inmarsat estimates that its branding on the yachts will be worth an estimated &£7m alone.

Each of the seven yachts will be equipped with ten digital video cameras. In addition to footage that will be streamed over the internet, the race organisers are planning a television documentary series and additional documentaries for broadcast around the world during the race, which will run from November 2005 to June 2006.

The TV shows are being developed by Television Corporation, the US company behind American reality TV hits Paradise Island and Forever Eden.

Inmarsat will also provide voice and e-mail communications which crews will use to access online navigational and weather updates, send live video footage and webcam images, conduct press and radio interviews, and talk to family and friends.

Press advertising for the race is being handled by Zenith Optimedia.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here