Jeyes unveils range of outdoor cleaning products

Jeyes, the hygiene and household cleaning goods specialist, is to launch a new range of products designed for outdoor cleaning.

The range, which the company hopes to launch early next year, is based around its original Jeyes Fluid disinfectant and comprises four new products.

Jeyes Fluid All Purpose Outdoor Cleaner is a trigger spray version of the disinfectant with a lemon scent designed to tackle outdoor grime on garden furniture.

Jeyes Fluid Easi-Hose is a plastic canister of the fluid that attaches to a hose. It allows the concentrated fluid to mix with a high-pressure water stream to blast off algae on patios and decking.

Jeyes Easibrush has been designed to clean barbecue equipment using a gel variant of the product, while Jeyes Fluid Freshbin is a lemon-scented powder designed to neutralise odours from rubbish bins

Jeyes brand development manager Louise Pearson says that the products have been developed to target a new group of consumers its research has identified as “outdoor maintainers”. This group, she says, spend a lot of time entertaining outside and treat their gardens as an extension of their homes.

“We wanted to produce a range of products to take ownership of the outdoor segment which no one else has really done yet,” she adds.

In addition to Jeyes Fluid, Jeyes produces toilet cleaning products Bloo and Parazone.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here