Lastminute.com in £3m hunt for ad agency

Lastminute.com is looking for an advertising agency to handle its £2.75m advertising business.

Lastminute.com is looking for an advertising agency to handle its &£2.75m advertising business.

The company, which was recently taken over by Sabre Holdings in a &£580m deal, is planning a campaign for early next year. The pitch will be overseen by UK marketing director Mathew Hart.

Lastminute.com’s advertising is handled by an in-house team and agencies appointed on an ad-hoc basis; it has worked with Quiet Storm and M&C Saatchi.

Media planning and buying is held by Smarter Communications, which won the business from BLM earlier this year (MW April 7).

Sabre, which also owns travel rival Travelocity, has made Lastminute.com its lead brand in Europe, although both brands are operating side by side in the UK market.

The company is looking to appoint a pan-European marketing director to oversee the Lastminute.com and Travelocity brands (MW September 8).

Travelocity’s advertising arrangements will not be affected by Lastminute.com’s search for a new agency. Travelocity works with Miles Calcraft Briginshaw Duffy, the agency behind the ads starring Alan Whicker.

Earlier this year Lastminute.com launched its online advertising sales arm, and signed up Ryanair as its first client (MW July 14).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here