Metropolitan Police develop brand plan to boost income

The Metropolitan Police is developing a sub-brand as it explores new ways of generating income.

Branded clothing and items such as key rings, glassware and salt-shakers will be sold to consumers.

The Met Police has already trademarked the name Eagle Eye to sell products, but it has yet to be confirmed whether Eagle Eye will operate as the commercial brand name.

Director of resources Keith Luck, who previously worked at BT before the telecoms operator was privatised, is leading the move.

Anna Gardener, who heads events and income department and reports to Luck, has confirmed that plans are afoot to launch a sub-brand. She says: “Until the Police Act of 1996, the Met Police was not allowed to generate income. However, the time has come for us to be looking at new ways to raise funds.”

Separately, the family of Jean Charles de Menezes, the Brazilian man shot at Stockwell Tube station, arrived in London to meet members of the Independent Police Complaints Commission on Thursday. The family’s visit has been paid for by the Met.

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