MSN launches adCenter paid search service

MSN has launched its adCenter paid search service in France and Singapore, after months of testing. MSN says adCenter will become a one-stop shop allowing advertisers to manage their MSN advertising campaigns, including display and direct ads, and analyse consumer behaviour to target MSN users more effectively. MSN has a deal with Overture (now Yahoo! Search) to provide keyword search services, but that expires in 2006.

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