MSN has launched its adCenter paid search service in France and Singapore, after months of testing. MSN says adCenter will become a one-stop shop allowing advertisers to manage their MSN advertising campaigns, including display and direct ads, and analyse consumer behaviour to target MSN users more effectively. MSN has a deal with Overture (now Yahoo! Search) to provide keyword search services, but that expires in 2006.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.