Unilever homecare chief handed key food position

Unilever UK chief marketer for home and personal care Helena Ganczakowski has moved to a European role in Unilever’s foods division.

The home and personal care (HPC) director of marketing has been handed the role of vice-president of brand development for vitality platforms. The position, which is based in Unilever Foods UK’s office in West Sussex, is likely to involve developing Unilever Foods’ high-margin “vitality” brands – those which it claims help people “look good, feel good, and get more out life” – such as the cholesterol-lowering Flora Pro-Activ range.

She will report to senior vice-president of vitality platforms Peter Soer, who has a global role.

Ganczakowski’s new role will not affect the existing UK food division’s marketing team. Her former role with the UK HPC division remains vacant.

The move is the latest in a rapid succession within Unilever for the Cambridge engineering graduate, who began her career at US chemical giant Du Pont investigating the causes of cracking in aeroplane wings.

She left Du Pont to join Lever Brothers as a marketing trainee in 1988, and worked her way up to become senior brand manager for fabric detergents, before joining Unilever’s corporate strategy group in 1996.

Three years later, in September 1999, she was plucked from the strategy unit and appointed marketing director for Unilever UK HPC, becoming the packaged goods giant’s first female director.

Her role was to oversee branding, advertising and category strategy for a portfolio including Persil and Surf. She made a name for herself by axing the Radion brand during her first three months in the job.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here