Month: September 2005

Rocket Science names managing director for snapshot division

Marketing Week

Jim Bradley, the former SCA Hygiene Products UK managing director, is joining Middlesbrough-based data consultancy Rocket Science as managing director of its Snapshot division, which handles salesforce tracking and reporting. Bradley has also been managing director of Scholl Consumer Products and European sales director at Adidas, and was at Mars for 15 years.

VisitBritain promotes Boyle

Marketing Week

Kenny Boyle has been promoted to commercial and marketing services director at VisitBritain. He moves from his current role as international marketing director, following a reorganisation of the tourist body.

Metropolitan Police develop brand plan to boost income

Marketing Week

The Metropolitan Police is developing a sub-brand as it explores new ways of generating income. Branded clothing and items such as key rings, glassware and salt-shakers will be sold to consumers. The Met Police has already trademarked the name Eagle Eye to sell products, but it has yet to be confirmed whether Eagle Eye will […]

US lobby group ads warn European tourists over new Florida gun laws

Marketing Week

An American gun control lobby group is launching an advertising campaign in the UK warning potential visitors to Florida about the state’s new gun laws. The Brady Campaign to Prevent Gun Violence is taking out newspaper ads and looking for billboard space in the UK and other European countries to warn tourists about Florida’s new […]

Britvic launches premium water aimed at ‘iPod generation’

Marketing Week

Britvic is to launch a premium water called Drench in the New Year, aimed at the youth market. Drench will be launched into the impulse market at the same time as Pennine Spring – the water brand Britvic bought from drinks company Ben Shaws in November 2004 – rolls out into multiple grocers for the […]

Chupa Chups chief takes Masterfoods job

Marketing Week

Masterfoods has appointed Chupa Chups global chief executive and general manager Juan José Perez de Cuesta as European president for snackfood. He will take over the role early next year. It is understood that Perez de Cuesta will take over from Fiona Dawson, who has returned to the UK to become managing director of Masterfoods’ […]

Robinsons Fruit Shoot gets health makeover

Marketing Week

Children’s juice drink Robinsons Fruit Shoot is to be given a health makeover in time for summer 2006. Though the successful lunchbox soft drinks range already has “no added sugar” flavours available, owner Britvic is to reformulate the product to reduce the additives and preservatives. An insider says the plans are to bring Fruit Shoot […]

It’s a Mini brand adventure

Marketing Week

When BMW-owned Mini unveiled a “stretched” concept car at this month’s Frankfurt Motor Show, it opened the floodgates for the brand’s enthusiasts to speculate that it is about to extend its range to include weird and wonderful new models. Rumours abound that the appearance of a “Mini Traveller for the 21st Century” could lead to […]

Mobile operators team up to press for TV spectrum

Marketing Week

Mobile phone giants, including O2 and Vodafone, have been holding “informal” talks over lobbying the Government and Ofcom about licensing spectrum to broadcast television over mobile phones. The telecom operators believe the need to license spectrum for mobile TV is “so pressing” that they are prepared to work together. They fear that unless Ofcom moves […]

Coke plans to revive Tab as energy drink

Marketing Week

Coca-Cola is relaunching Tab – again. The brand is to be used for a new energy drink targeting young women, rather than the young males who are the main consumers of energy drinks. Tab Energy, which was revealed to Coke bottlers in Atlanta two weeks ago, will be packaged in slim cans carrying the old […]

Has the food industry made the progress it claims?

Marketing Week

The Food and Drink Federation (FDF) claims that it has started a quiet revolution in the industry, following the launch of the industry body’s Food and Health Manifesto last year. But a federation report that sets out its progress over the past 12 months has been met with scepticism from food and health lobby groups […]

HHCL/Red Cell chief quits to head CHI sister agencies

Marketing Week

HHCL/Red Cell chief executive Nick Howarth is leaving the agency after nearly ten years to join Clemmow Hornby Inge (CHI) to oversee its group of sister agencies. It is thought that Howarth will join CHI imminently. It is understood that Howarth will take the title group chief executive, but will not have responsibility for the […]