Advertisers are being offered the chance to reach technology-literate consumers via a new free WiFi hotspot network which launches in the UK and France this week. Free Hotspot – see www.free-hotspot.com – will send ads to users of its WiFi network every five to seven minutes, according to chief executive Dan Toomey. The ads will […]
FameIndex UK, the online gaming site where users can bet on the media coverage given to celebrities, is running an affiliate marketing promotion through AffiliateFuture which pays 90 per cent commission for new players who subscribe and 25p for every free test registration. Online banner ads will feature high-profile celebrities including Simon Cowell, Sharon Osbourne […]
Pureprofile, a new permission-based marketing website, is launching this week.
MSN has launched its adCenter paid search service in France and Singapore, after months of testing. MSN says adCenter will become a one-stop shop allowing advertisers to manage their MSN advertising campaigns, including display and direct ads, and analyse consumer behaviour to target MSN users more effectively. MSN has a deal with Overture (now Yahoo! […]
Bill Gates, Sir Martin Sorrell and Lord Putnam are to speak at Engage 2005, the online marketing conference to be held by the Internet Advertising Bureau UK, on October 27.
David Benady’s piece “Change isn’t all plain sailing” (MW last week) on the need-to-change challenges facing big brands touched on many issues, but the key one is ironically the simplest of all and is staring these brands in the face/ know your market. Too many of today’s iconic brands are ignoring the warning signs of […]
Everyone is getting very excited about The Sunday Times’ “sting” attempting to show that brands were being illicitly being placed in BBC productions (Torin Douglas, MW last week). Nothing could be further from the truth. I should know as I was the victim of this particular piece of “journalism”, and I use the word guardedly. […]
Regarding Iain Murray’s article (MW September 15), it was the Duchess of Wessex (Sophie) not Princess Michael of Kent who duped into embarrassing indiscretions. Tish Hopkins Pathway Marketing via e-mail As a matter of fact, both the duchess and the princess were duped, and by the same bogus sheikh to boot – Iain Murray
Martin Ballantine criticised Triumph’s Paul Smith-designed bike (MW last week). I don’t think it’s fair to say that Paul Smith’s involvement in the project wasn’t “ground breaking”: rather, it was quite natural. After all, all Smith did was design the graphics and why shouldn’t designers work in any number of media? Matthew Williamson recently designed […]
So the other shoe has dropped at ITV. Last week, the industry was reverberating with chief executive Charles Allen’s tough talk on CRR; now he has acted tough in ruthlessly discarding his able ITV Broadcasting lieutenant Mick Desmond. One of the double ironies about the boardroom putsch is that Desmond’s dispatch comes in the very […]
Readers with long memories might recall that last month Marketing Week reported that the Go For Gold scratchcard, the first to be launched to raise funds for the London 2012 Olympics had got off to a “slow start”. In fact Camelot has now revealed that Go For Gold is the fastest-selling new &£1 scratchcard to […]
Premiership fans are abandoning the stands, put off by high ticket prices, the growing number of live matches on TV, and the clubs’ preoccupation with the business side of the beautiful game. To tackle the problem, the Premier League has set up a working party. Robert Lester reports Even the most hardened cynic would have […]
Although regarded as essential, marketing has long been seen by directors and shareholders as something of a lightweight discipline, not fit for a place on the board. Tesco has done much to change this perception, and now it seems other companies are catching on. By David Benady Marketers have long felt powerless to influence the […]
A pub smoking ban presents the best of all possible worlds for marketing – a candid opportunity to apply its principles to the various drinking classes Richard Seedhouse sounds like the sort of chap who would be good in a crisis. Not that I would expect him to fend off disaster, rather he might be […]
Gathering feedback from employees can provide a useful insight into the way a company is run, highlighting any problems and raising valuable suggestions for improvement, says Alicia Clegg Brand consultants tell a story about a hotel that boasted of its dedication to customers. A businessman arrived late one night buffeted and battered by a nightmare […]