Disney plans range of healthy snacks in response to concerns over obesity

Disney is launching a range of branded healthy snacks to tackle growing public concern over childhood obesity. This global launch will be the first of its kind for the entertainment group.

A range of dried fruit snacks, under the banner Disney Juicy, has been produced under licence by Whitworths Foods. Disney Consumer Products’ food, health and beauty division has been working with nutritionists on the range, which initially will be sold through Asda and Sainsbury’s.

The packaging, which Disney says it will use globally for all its nutritional food products aimed at children, has special information features. There is a “Check it out” logo that lists nutritional highlights and a “Juicy-Tastic” facts area on the back of packs, which is intended to be a fun and educational element for children.

A Disney spokeswoman says the range will complement the water and fruit smoothie products it has been working on with Calypso Soft Drinks. She says the products have been developed to provide both parents and children with a healthy and nutritional snack alternative.

“Our partnership with Disney represents Whitworths’ commitment to leading the way in healthy snacking in the UK. New consumers are actively seeking out healthy, nutritious snacks and we believe this range offers both a perfect lunchbox solution, nutritional reassurance for mums and of course, great fun for the children,” says Whitworths marketing director Dave Whitworth.

Other Disney-branded foods on the market include cakes that are produced under licence in the UK by Inter Link Foods.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here