Epson signs deal to sponsor Discovery Real Time show

Epson UK, the manufacturer of colour printers and imaging equipment, has teamed up with digital television channel Discovery Real Time to sponsor a new photography show called Hot Shots.

The show, which starts at the end of October, will feature Epson sponsorship idents at either end of the show and in the ad breaks. Epson uses sponsorship of technology and imagery programmes to help boost consumer awareness of what its products can do.

Each episode in the Hot Shots series will give three contributors of varying levels of ability the opportunity to learn from artistic experts of various genres, and from celebrity photographers. The show’s participants will be encouraged to take photos and print them out on a portable printer, with the expert on hand to provide critique.

Hot Shots is being produced by Twofour, a producer of factual entertainment TV programmes.

As part of its brand awareness initiative Epson is a prolific sponsor of sports events. It has sponsored the European Athletic Association (EAA) since in 2000 and has been also the official technical partner of the International Association of Athletics Federations (IAAF) since 1997. Epson provides support including commentator and media information systems, products and technical expertise.

Epson (UK) is a European sales and marketing subsidiary of the Seiko Epson Corporation, a global manufacturer of printers, computers, watches and other technology products. Epson’s history spans more than 100 years with a heritage that began in watch making and led to the invention of the world’s first quartz watch.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here