New Campaigns – The Post Office

Publicis has created a television campaign for the Post Office, featuring the animated ant family, to promote its ‘two-in-one’ credit card.

The campaign, which breaks on October 11, is the eighth execution using the ants and will be supported by press ads. The ants have previously appeared in ads for travel, banking and phone services. The Post Office-branded card can be used in the usual way to pay for goods and services with a standard annual percentage rate of 14.9 per cent, but also allows customers to put up to two purchases on to a loan-like facility with a discounted annual interest rate of 6.8 per cent.

To emphasise the ‘two-in-one’ aspect, the TV campaign will use a split-screen format. Media planning and buying is handled by Carat.

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