COI remit out of the headmaster’s office

The article “ISBA to revise its stance on schools” (MW last week) states that: “COI recommends that each school sets its own agenda on the issue. Guidance on its website reads: ‘Acceptance of advertising, by any method, and the decision regarding what can be advertised, is at the discretion of the head teacher and the board of governors.'” This quote is not from COI’s website, it is from The Department for Education and Skills’ website at

Also the article entitled “The classroom barrier” from the same issue states that: “COI currently allows individual headteachers and boards of governors to set their own agenda on the marketing they will permit in schools.” COI has no remit or influence over headteachers or boards of governors; this is the responsibility of the Department for Education and Skills.

Daphne DeSouza

Head of sponsorship

Central Office of Information

London SE1

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