London 2012 bid chiefs scoop three MW Effectiveness Awards

Keith Mills and David Magliano were this year’s winners of the Marketing Week Effectiveness Awards Grand Prix for their success in promoting London 2012, the UK’s Olympic bid.

Mills also picked up the chief executive award for marketing, with Magliano named marketer of the year.

The awards, now in their seventh year, are supported by the Chartered Institute of Marketing and Royal Mail.

Other winners included Britvic’s J2O, in the fmcg food and drink category; Felix Pouches in other fmcg; and TV Licensing in business, services and utilities. Nokia won the technology and telecoms prize; Friends Reunited was the winner in leisure and travel; Tesco’s Clubcard relaunch won in retail; and HSBC took the financial services category prize for its January Sale initiative.

Elsewhere, Royal Marsden Hospital won the charities and public sector award, while BSkyB/Sky was judged top media owner. The Phoenix award went to Scotch Beef, and new product of the year to IPC Media’s Nuts magazine.

TV Licensing achieved double success: with Proximity, it picked up campaign of the year. Best use of media went to the RSPCA and the award for corporate social responsibility went to the Co-op for its Fairtrade policy.

Agency of the year, a new category, was won by WCRS.

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