The closing date for the Marketing Week-backed MCCA Best Awards 2006 is noon tomorrow (October 13). All entry details and forms for the awards, including the MCCA Marketing Week Awards for Agency of the Year, Best Newcomer Agency and Best Client of the Year, are available at www.mcca.org.uk. For further information, please contact Belinda Tournier at MCCA on 020 7935 3434.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.