IPC Media is putting up the price of its men’s weekly title Nuts by 10p to &£1.30, just weeks after sales of the magazine broke through the 300,000 barrier.
The price increase will start from the issue dated October 14.
IPC says that it has been testing the increased price regionally, including in the north-east of England.
Nuts Publishing director Eric Fuller says/ “During the trial the new price did not have any detrimental impact on the sales, and this week’s issue will be the biggest ever.”
According to the latest Audit Bureau of Circulations figures, for January to June 2005, Nuts’ total circulation stands at 304,751 – a 10.6 per cent increase on the same period last year and five per cent up on the year.
Nuts was launched in January last year, head- to-head with EMAP’s Zoo. Both titles were the first men’s weekly magazines for the market, and both companies allocated &£8m in marketing spend to their launches.
It is not known whether Zoo will follow Nuts’ lead and increase its cover price of &£1.30.
According to ABC figures, Zoo’s weekly circulation is almost 45,000 copies fewer than Nuts’.