3 Puts TV reality channel on mobile

Telecoms company 3 is launching its own mobile television reality channel this week. It will allow users to make video clips and charge others to watch them.

See Me TV shows 30-second videos of 3 customers displaying various talents and pays them one penny each time the clip is downloaded.

3’s chief operating officer Gareth Jones says: “We wanted to create the ultimate reality channel where you’re the talent and you decide what you want to do. And the more popular the clips, the more money you stand to make.”

Credits from downloads accumulate in an account and then are transferred to individuals using online payment service Paypal.

3’s sister company 3 Italia has made thousands of euros from the initiative. However, 3 said it would apply “very, very strict rules” on content amid fears the service will encourage “happy slapping”, where assaults are filmed on mobile phones.

3 also said it is in talks with potential advertising partners about beaming ads directly to mobile phones following trials with brands such as Redbus, the distributor of Brit-flick It’s All Gone Pete Tong.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here