Havas chairman Vincent Bolloré has bought an additional 22 million shares in Aegis Group, owner of Carat, bringing his total stake to 17.38 per cent. The news comes as Publicis Groupe said it would not make an offer for Aegis. A WPP Group and Hellman & Friedman partnership may still bid for the group.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
